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    DEVELOPMENT
    OF MARKETING
    DIGITAL-STRATEGY

    We create a step-by-step plan
    for companies who want to:
    To work according to the system
    Improve marketing
    Generate more revenue
    Get an offer

    WHAT IS A DIGITAL STRATEGY AND WHY IS IT NEEDED?

    The Internet is not an advertising channel, but a whole virtual world in which your company is represented. This is why internet marketing should be integrated with the company's marketing strategy. A digital strategy will link your business purpose to all online channels and help you increase your business profits.

    You need a digital strategy if:

    • You don't know your best customer engagement channel
    • You've been working with contractors, but the results aren't satisfying
    • You want to lower your cost of engagement, but don't know how (and is it possible?)
    • You want to make your offer attractive to your audience
    • SEO is no longer delivering results but more leads are needed
    • The volume of online sales is falling, but you do not want to close the business

    We carry out defense, fine-tune the strategy according to your wishes

    Order the strategy
    83%

    OF BUSINESS SUCCESS DEPENDS ON THE RIGHT STRATEGY

    TYPES OF MARKETING STRATEGIES

    I want

    TYPES OF MARKETING STRATEGIES

    01
    Market
    • How competitive is it?
    • How much share can I capture?
    • What is my company's position in the market?
    02
    Consumer
    • The volume of demand on the Internet?
    • What audience segments are there?
    • What are the pains/negatives/triggers to purchase?
    03
    Product
    • Does it meet customer needs?
    • What is its competitive advantage?
    • How do you choose the marketing messages?
    04
    Promotion
    • Which internet channels are effective?
    • How to evaluate results and impact?
    • How to use the sales funnel?
    05
    Resources
    • How many employees and money do you need?
    • What kpi to put on the staff?
    • What's a step-by-step plan for implementing the strategy?
    06
    Profit
    • How to reduce non-targeted leads?
    • How to increase conversion to sales?
    • How to increase turnover in $?

    For us, creating a website
    looks like this:

    10%
    SOURCE
    20%
    MARKETING
    70%
    DIGITAL TOOLS STRATEGY

    WHAT RESULTS DOES THE DIGITAL-STRATEGY PRODUCE?

    18times

    more orders due to the redesign of the product's USP

    31%increase

    in turnover thanks to 12 new target audience segments

    330fold

    increase in visitors to the resource - up to 1 million people a month

    Saves 8

    million on advertising, while the conversion rate increases by 9 times

    I want a strategy

    STAGES OF MARKETING STRATEGY DEVELOPMENT

    Step 01
    MARKET AND PRODUCT
    1. Formulate goals and objectives in business metrics
    2. Study the company business model according to Osterwalder
    3. Study market characteristics and size
    4. Measure the size of the potential audience (online demand)
    5. Study the matrix of services and products
    6. Forming the core of inquiries (b2b and b2c)
    7. Competitor analysis (minimum 3)
    8. Formulation of growth points
    этап 02
    Аудит
    1. Проводим аудит текущего интернет-маркетинга
    2. Экспресс-аудит сайта и точек контакта
    3. Снимаем показатели конверсии в трафик, заявки, звонки, продажи
    4. Изучаем бизнес-процессы обработки заявок
    5. Изучаем ресурсы компании (сотрудники, бюджеты)
    6. Прогнозируем объем заказов через интернет по всем каналам (контекст, таргет, реклама в сообществах, @ мейл, поиск и др.)
    этап 03
    Сегментация ЦА
    • Разбиваем аудиторию на сегменты (типичные персонажи)
    • Ищем новые сегменты ЦА
    • Расписываем стадии принятия решения
    • Разрабатываем путь клиента
    • Изучаем требования аудитории к продукту
    • Изучаем ключевые барьеры аудитории к покупке
    • Прописываем триггеры ЦА к покупке
    • Прописываем kpi для каждого этапа воронки продаж
    этап 04
    Разработка УТП
    • Формулируем позиционирование продукта
    • Формулируем УТП компании по сравнению с конкурентами
    • Формулируем УТП продукта в формате «характеристика- преимущество-выгода» для сегментов ЦА
    • Разрабатываем упаковку продукта
    • Формулируем триггерные посылы для различных каналов и сегментов ЦА
    этап 05
    Cтратегия по каналах
    • Прописываем стратегию привлечения, конвертации и удержания клиентов по каналам:
      • Поисковое продвижение (SEO)
      • Контекстная реклама в поисковых системах
      • Реклама в сетях (РСЯ Яндекс, GDN Google)
      • Таргетированная реклама в социальных сетях
      • Видеореклама и промотирование видео
      • Партизанские методы
      • Контент-маркетинг
      • Блог и словарь терминов
      • Страницы в социальных сетях
      • Реклама в тематических сообществах и на порталах
    • Прописываем kpi и анализ эффективности в каждом канале
    этап 06
    План работ
    • Расписываем тактический план работ
    • Оцениваем необходимые бюджеты (грн)
    • Оцениваем человеческие ресурсы
    • Составляем график работ по месяцам
    • Прогнозируем цифровые результаты по всем каналам интернет-маркетинга
    • Составляем прогностическую модель отдачи вложений

    WHAT TO DO WITH THE DIGITAL STRATEGY NEXT?

    IMPLEMENT IT, STEP BY STEP!

    You can implement the strategy yourself, independently with individual contractors, or trust us.

    For our customers strategy development - only the first step, after that we do all the work as well. Our staff includes specialists of all qualifications: marketers, designers, developers, SEO-specialists, contextologists, target marketers, copywriters and analysts. This allows us to offer a full range of works on Internet marketing.

    Order a strategy

    STEP BY STEP PLAN OF ACTION AT THE OUTPUT

    YOU WILL RECEIVE A DETAILED WORK PLAN FOR EACH TOOL OF INTERNET MARKETING:
    1. 1.

      The best channels for business development

    2. 2.

      Sample ToR for SEO specialists, webmasters, advertisers, etc.

    3. 3.

      The sequence of actions

    4. 4.

      Approximate results

    5. 5.

      Knowledge of the necessary budget, specialists and time to implement the system

    WE DEVELOP A STRATEGY FOR B2B-COMPANIES WITH A BRANCH NETWORK BETTER THAN
    ANYONE ELSE IN LATAM:

    Order b2b - strategy
    Let's find new segments
    of b2b-audience
    We will break down a complex
    cycle of the transaction in steps
    We will set up a system
    to attract b2b-customers.

    HOW MUCH DOES IT COST TO DEVELOP A DIGITAL-STRATEGY?

    The strategy is developed for 1-2 years depending on the pace of business and market development. There may be adjustments made every 3 months if a new Internet marketing tool appears.

    Depending on the research that is necessary for the development of digital strategy, the cost ranges from $3999.

    Order a consultation

    HOW DO WE PREDICT THE RESULTS OF A DIGITAL STRATEGY?

    01
    Bringing
    in data from the CRM: conversion to lead, conversion to sales, margin, profit, average check.
    02
    We calculate
    the business metrics of the current Internet marketing: traffic, requests, CPC.
    03
    Detect
    "weaknesses" that we plan to improve after the introduction of a new strategy.
    04
    We plan
    the schedule of work on the new strategy, costs and revenues from advertising.
    Order digital strategy Download the calculator